From farm to roaster, to your table

The journey of coffee from farms to your table is a long one fraught with peril at every stage. Before coffee beans reach you, the beans must be planted, harvested, processed, dried and milled, rested, roasted and packaged for shipping to your doorstep. At every one of these stages, minor differences, errors and variations can introduce faults - to the flavor, aroma, body and acidity that will show up in the finished cup. Even when the coffee bean reach you home, the grind and brew method you choose can affect the quality and flavour of your coffee.

Coffee has four age old enemies: Heat, Light, Air and moisture. The way coffee is storeuid essential to keeping it fresh and ready to enjoy. storing coffee in conditions that expose it to these elements will allow for the coffee to lose its flavour rapidly.
Coffee should be stored in an airtight container. We suggest either a glass, metal or ceramic version. Coffee should not be stored in the freezer, contrary to popular belief, as it leads to moisture extracting the flavour of the coffee. Coffee beans are porous and will also absorb unwanted flavours from the freezer.